What can be learned from business professionals? Anyone who has something to say or sell from the field of psychology. In short, how you can turn visitors into customers, and customers become loyal customers. "One of the keys to being a great marketer is to understand how and why others think and act as they Do.
The Concept of Psychology to Grow Your Business
When you're trying to inspire people to take action to buy your product or service, like your Facebook page, follow you on Twitter, sign up for a demo, subscribe to your list, or watch a video knowing their wishes and Very valuable problem. Here is a concept of psychology to grow your business:
The reciprocal concept means if you help someone, they certainly want to help you. So reward your consumers with free gifts and gifts, and they will reward you with their ongoing loyalty.
- The Authority
Your identity of how you are known as an authority will make your customers more likely to trust and buy your services or products. If you get it, show off. Let your audience know exactly what credentials you hold. What if you're just starting out and don't have credibility? Hire a spokesperson who did.
- Social proof
You may have read about how group thinking affects individual actions. In the case of "social proof," It comes down to a situation where your customers adopt the beliefs or actions of a group of people they like or trust. Let your consumers know what other people have to say about your services and products, and make it easier to share your content on social channels.
People want what they can't have. This psychological principle returns to the simple formula of supply and demand: the less chance, content, service or product, the more valuable. Emphasize the availability of your limited service or product and you'll definitely increase your sales.
First, understand that scarcity is an option. If you raise the price, the rarity disappears. If your product will be scarce, it's because you benefit from it or because your organization is banned from using pricing as a demand adjustment tool.
- A glimpse of new things
Ever learn a new word, or buy a new car just to suddenly find it at every turn? That's the illusion of novelty, and it applies to the market. Develop a consistent and repetitive marketing campaign from the fragmented "rifle " AD. People will pay more attention to the campaign after they are first introduced.
Marketing works best through repetition. Just like ads, marketing works best through repetition. Just like ads, marketing works best through repetition. Just like ads, marketing works best through repetition.
People don't like breaking their promises. If someone is committed to something – whether it's sending you an email, meeting for lunch or registering for your product demo, they feel like they've made an obligation to you. Once they make that commitment, people will be much less likely to pay a guarantee.
Know that mediocre marketing with commitment will always prove more profitable than brilliant marketing with no commitments.
- Language effects
We have naturally compacted information in our remembrance. An interesting speech is often reduced to "fuzzy blur " Where we recall some key concepts. If you speak, write, or package as many information packages as possible into the main information. If you use the main media, aim for a short and interesting shot.